Exxon sprang into action! They created a puffery campaign! They lobbied state legislatures to mandate the use of the recycling logo, three arrows pointing at each other, telling us that plastic was part of a new, “circular” economy. Oil is made into plastic, plastic is used, plastic is recycled. Everybody wins!We — the “consumers” (ugh) — bought it. We bought the plastic, sure, but we bought the puffery, too. We sorted our plastic, washed it, set it out on the curb. 90% of it was never recycled. 90% of it never will be.
If the plastics industry is following the tobacco industry’s playbook, it may never admit to the failure of plastics recycling.
